This program was established in 2020 as a fully English-taught program. By 2024, it evolved into two distinct programs: International Business (English-Taught Program), designed for Chinese students, and International Business (International Program), tailored for international students studying in China. Through an integrated curriculum design, the two programs leverage the strengths of both domestic and international approaches, offering a comprehensive education aligned with global standards.

The programs aim to cultivate globally minded, versatile professionals with strong analytical and practical skills for the rapidly evolving world of international commerce. Anchored in international business and management, the curriculum builds a solid foundation of core knowledge while emphasizing hands-on abilities in cross-cultural communication, market development, and enterprise operations. Specialized courses such as Multinational Enterprise Management, Digital Economy: Theory and Practice, Digital Trade Operations, Quantitative Research Methods, Business Intelligence and Big Data Analytics, and Fundamentals of Artificial Intelligence Applications, among others, equip students with cutting-edge expertise and digital literacy essential for success in the global marketplace. Leveraging diverse international exchange platforms, the programs also offer opportunities for overseas study, joint training, and global collaboration.

Graduates are well-prepared to pursue careers in multinational corporations, foreign-invested enterprises, international trade and economic organizations, government agencies, and consulting or policy research institutions. With strong cross-cultural communication, innovation, and adaptability skills, they are positioned to thrive as leaders and professionals in the digitalized international business landscape.